Brigham J. Starks
Welcome to my portfolio
About me:
A Sr. Content Marketing Manager with 11 years of experience strategizing, executing, and optimizing impactful marketing campaigns.
I think brands that lean into storytelling will win in the age of AI. Story is your largest moat as a brand.
Below you win find a series of marketing campaigns I've facilitated and managed throughout the years. From B2B SaaS to CPG.
Take a look around. Ask a question. Let's get creative 🎬
EZCORP
Campaign Strategy: Launched an enrollments campaign to promote the EZ+ app.
App Function: Designed for customers to make quick, convenient, and secure payments on-the-go, collect points, and redeem rewards when they shop.
Content: Paid search / Paid Social / Drip email / In-app promotions / Website optimization / Product Videos / SMS
Results:
To date, 92% of our 5 Million customers signed up and are actively using the app to transact -- up 51% Y/Y
Our content calendar of drip emails, SMS, website SEO, ads, and social media campaigns contributes over $7 million in monthly recurring revenue (MRR).
Campaign #2 - Influencer
Sarah Grace | 3M+ YouTube Followers
Directed YouTube brand videos with Sarah Grace's 3M+ subscribers
Garnered over 6.2M total views ++
Contributed to over 400K unique website visits
19K transactions amounting to over $292K in sales
Evergreen content that still generates sales today
NAKAMOTO FORESTRY
Nakamoto Forestry is a premier supplier of traditional Japanese wood products, specializing in high-quality Yakisugi (Shou Sugi Ban) siding, flooring, and other wood materials. Nakamoto Forestry's target market is architects, designers, and builders worldwide who seek unique aesthetics in traditional Japanese wood products.
Campaign - Lead Capture
We ran a lead capture campaign for product launches. We drove traffic to educational webinars and landing pages with products / quotes. This brand awareness video quickly explains the why behind the brand and is the first touch-point of the funnel.
The lead generation campaign resulted in over $10M in sales
Contributed to 70% sales growth in 2021 and 63% in 2022 with high-quality, optimized content creation
Media published in top design publications like Architecture Mag, Washington Post, Dezeen, and The New York Times Style Magazine
Authored 18+ blogs that rank on Google’s first results page, boosting website traffic by 68% Y/Y
Grew social media following to 40k+ in under 2 years
Campaign Results - Lead Capture + PR
ANIMA MEDIA
Client Type: B2B Fintech SaaS
Campaign Goal: Brand awareness video ads
Role: Director, Editor, Content Manager
Medium: Google Ads / Meta Ads / Landing pages with lead capture
Results: 1.2k sign-ups, generating over $100K in revenue across their banking app
Anima Media is a B2B marketing agency specializing in thought leadership including brand videos, customer testimonials, and social media ads.
NAGIOS ENTERPRISES
Nagios is a powerful B2B SaaS that monitors your critical assets. You name it, and Nagios has monitored it; from spacecraft and autonomous vehicles, to medical equipment, and energy systems.
Brand Awareness - "About US" video
Conversion - "How To" video
Campaign Strategy: Launched a video-first product campaign for our Saas (Nagios Fusion), increasing YouTube subscribers by 10K and driving significant traffic to the website, webinars, and lead generation capture forms.
Campaign Goal: Software Downloads - "Nagios Fusion" software.
Role: Strategized, produced, director, edited, and launched a marketing campaign aimed at developers and CTOs to educate our target market.
Results: 12k downloads, $3.3M Rev.